Pay-per-call · Life insurance & Final Expense

Stop dialing leads. Start answering calls.

We run the ads. People shopping for Final Expense and life coverage pick up the phone and call. That call rings through to you, in the states you're licensed in. You pay for the call, not for a name on a list.

They dial you Routed to your licensed states Pay per call, not per lead
How a call reaches youInbound · Final Expense
10:42
Sponsored
Final Expense coverage
Talk to a licensed agent in your state.
Call now
Calling
Licensed agent
Connected
Talking with an agent
The caller
10:42
10:42
Waiting for your next call
Incoming call
Final Expense inquiry
Caller in Texas
On the line
01:30
Final Expense · TX
Billable call
You
  1. 1They see our ad
  2. 2They tap to call
  3. 3Your phone rings
  4. 4You pay per call
Sound familiar?

Buying leads turned you into a telemarketer.

You got licensed to help families. Most of the week goes to chasing people who never asked to hear from you.

  • Four other agents got the same lead.

    Shared leads turn every name into a race. If you're not first, you're a voicemail.

  • The number doesn't work.

    Disconnected, wrong person, or someone who never filled anything out.

  • They've already been called by everyone.

    Aged and resold leads reach people who stopped picking up months ago.

  • You spend the day dialing, not selling.

    Hours on the phone for a handful of real conversations.

  • The vendor gets paid either way.

    You pay for the list up front, whether a single person answers or not.

An inbound call flips it. The person on the line picked up the phone and dialed because they want to talk about coverage.

Pay-per-lead vs. pay-per-call

1,000 dials, or 10 calls.

With a list, you dial until someone picks up. With pay-per-call, every call you pay for is already a person on the line.

Each dot is one dial or one call
Same scale, side by side. Illustrative example.
Dialed, no conversationReal conversation
Pay-per-lead1,000 dials100real conversations
No conversation: 900 of 1,000 dialsReal conversation: 100 of 1,000 dials
Pay-per-call10 calls10real conversations
Real conversation: 10 of 10 calls

That's the whole order. Ten calls, ten people who dialed you.

What it takes to get one real conversation
Dials per conversation, from the example above.
Pay-per-lead take 10 dials per conversation. Pay-per-call takes 1 call per conversation. 0 5 10 Pay-per-lead Pay-per-lead: 10 dials per conversation 10 dials Pay-per-call Pay-per-call: 1 call per conversation 1 call
Closing, in the same example
3–5 of 10

People who call you are already shopping. In this example, 3 to 5 of 10 inbound conversations close, a 30% to 50% close rate.

Illustrative example, not a promise. Your close rate depends on your script, your follow-up, your products and your market.

Show these numbers as a table
SourceDials or callsConversationsDials per conversationCloses (example)
Pay-per-lead1,00010010not shown
Pay-per-call101013–5
How it works

Three steps to your phone ringing.

  1. Step 1

    Book a call

    Tell us the states you're licensed in and the hours you'll pick up the phone.

  2. Step 2

    Pick your call type

    Inbound, live transfer, elite live transfer or CTV.

  3. Step 3

    Answer your phone

    Calls ring through during your hours, from your states. You're billed per qualifying call.

A person sees an ad, dials the number, the call is routed by state and hours, and it rings your phone. Sees an ad TV, online or search Dials the number They start the call Routed to you Your states, your hours Your phone rings A live person, on the line
Book a call

Talk to a person. Fifteen minutes.

Pick a time. We'll confirm by email.

  • Which of your states have calls available right now
  • Which call type fits how you sell
  • Setting up your first order, if it's a fit
Choose a day and time15 min · Eastern Time
Day
Time
Pick a time to continue.
FAQ

Questions agents ask us first.

Anything else, ask on your booking call.

What's the difference between an inbound call and a live transfer?
An inbound call comes straight from the consumer: they see an ad, dial the number, and the call is routed to you. A live transfer comes through a call center first and is handed to you on the line.
When is a call billable?
When it reaches your line and passes the time for its call type: 90 seconds for inbound, 2 minutes for a live transfer, 3 minutes for an elite live transfer. Your full billing terms are in writing before your first order.
Who is calling?
People who saw an ad about Final Expense or life insurance and chose to call. They start the call. You're not cold-calling anyone.
Which states do you cover?
It changes with capacity. Tell us your licensed states when you book and we'll tell you what's open. Calls are only routed to states you're licensed in.
What if I miss a call?
Calls are routed during the hours you set, so set hours you can actually answer. How missed calls are handled is spelled out in your written terms.
Do you guarantee sales?
No. We deliver the call. The close is yours, and it depends on your script, your products and your follow-up.
What is a CTV call?
An inbound call from a connected-TV ad, the kind that runs on streaming TV. The viewer sees the ad and dials the number on screen.
Pricing

Pay per call. That's the whole model.

Live transfer
$55 / call
Billable at 2 minutes
Inbound
$60 / call
Billable at 90 seconds
Elite live transfer
$60 / call
Billable at 3 minutes
CTV inbound
$75 / call
From connected-TV ads

Availability depends on your states and current capacity.

Book a call
Become an affiliate
$2–$5 per call.
Forever.

Know agency owners, or always around a room full of agents? Send them to us. Every call an agent you referred buys pays you $2 to $5, for as long as they keep buying.

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